Contemporary search engine optimization technology has developed so much and is so advanced nowadays that it requires doing the same things for making it friendly as you would do to attract people to your source. It means that you don’t have to invent special tricks for getting high rankings but should think about ways of making your site as good as you can for the viewers and its popularity will grow unwittingly.
If you are eager to increase your website popularity among visitors and make it more friendly to search engines there are certain steps you should follow.

1. At first make people understand clearly what are you aimed at and what your activity implies. Identify your main target and optimize all your website pages with list of keywords. And don’t forget about it each time you add new content to your site. By providing keywords you will make it clearer for people to understand your goals and in their turn search engines will define your website topic without obstacles and place it higher when somebody is searching for information on that specific topic.

2. The next step is to provide some useful tool or resource which can be used right away on your website. The viewers appreciate it greatly and it will certainly add to the advantages of your source and thus to its popularity. Also you will receive an additional trust to your website so mind it.

3. Make use of auto responders. It is a convenient tool for managing new leads and implies providing sign-up forms, newsletters or reports for quick sign up for items or services you offer to users. When the visitors fill a special form their contact information is automatically saved and it is now easy to keep in touch with them. This is a very important aspect as communicating with your clients is very important for you and your website image. Be attentive not to spam your visitors, provide only useful information that is necessary for cooperation, deals with updates or which can be considered as a part of customers support.

Of course there is far more tips for optimizing your website and improving its presentation but these steps are basic ones and will appear a good start for increasing your source popularity.