In the previous part we were talking about search engine copywriting basics and main steps you need to follow in order to start promoting your website content. Now we will consider main seo copywriting techniques particularly writing for headings and meta tags.

1. Search Engine Copywriting For Headlines
Headlines serve for attracting reader’s attention from the first lines apart from further information that copy body contains. When the user sees a headline he at once understands whether it is interesting to go on reading. Seo copywriting also puts emphasis on heading as search engines highly evaluate the text kept within it, that is why it is important to insert main keywords in H1 and H2 tags.

2. Search Engine Copywriting For Meta Tags
Meta tags are aimed at search engines, not at human visitors. Of course, you may avoid using meta tags but you must remember that they still are of great importance for page optimization. Nowadays their precious feature implies the possibility to control how search engines describe web pages and how they are displayed in search results. To make it clearer let us identify the most important types of meta tags which are titles, keywords and description tags.

Meta Titles
The text you put in the title tag will appear in your browser top bar when the page is loaded. Also when you bookmark a page it will be added to your favorites list with title tag heading. The proper length of title tag assumes 70-90 characters.

Meta Keywords
A field with meta keywords should include approximately 15 significant keywords. Though nowadays search engines may not read meta keywords tags it won’t be out of place to provide your web pages with keywords list.

Meta Description
Meta description tag implies short description of your page that you set yourself, thus controlling the way it will be viewed by search engines. As a rule, 25 words is enough for informative and sufficient meta description.

It should be said once again that writing SEO pack, which includes meta titles, keywords and descriptions, is quite a voluntary work but if you do it it won’t be unnecessary for sure.

At the end here are some more tips to remember:

- providing your home pages with text for optimization it is important to mind optimized text length. As a rule, search engines require 250-500 words to estimate its keyword pertinence. The more possible characters are used the better.

- try to put main keywords in the beginning of the page text because it is picked up by search engines in the first place

- do not place links in images as search engines can’t read them.

- insert important keywords in anchor text (hyperlinks). It will be good both to your page and to linked one.

So it is up to you to decide how to optimize your web page, but remember that search engine copywriting is a useful tool for attracting visitors to your website through the search engines. The more information you provide - the more chances your website has to be noticed and evaluated.

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