If you plan to redesign your website you must be aware of the fact that its new design will influence not only its visual appearance but the rankings as well. Many webmasters stumble upon the problem of making their renewed website as popular as it was before redesign. Of course, each particular case requires its specific solution but the suggestions listed below are the most common techniques which can help your redesigned website maintain high rankings.

1. Do not change the file names if there is no strong necessity and you don’t need to restructure the hierarchy of the files. Renaming the pages you can lose the rankings as well as those customers who have bookmarked your web pages before they were redesigned. But if you should obligatory rename your web page files it is better to make use of 301 redirection. This solution will redirect all your customers and visitors to the new pages location in an automatic mode. Besides, 301 redirection will allow to hold your website page rank and the existing rankings are transferred to the new pages.

2. In addition to the first point you should take into account your website structure which implies not only the file names but the domain name as well. Changing website domain name you can harm your website rankings significantly even with the proper 301 redirection. In addition you should make sure that you also have 404 redirects.

3. If you make use of text links which lead to your home page you must be sure that they are moved to your redesigned website with the previous relevancy.

4. In case you are going to switch to one of the Content Management Systems and build your website on its basis mind that it may destroy the rankings. In order to avoid such problems you must make sure first that all changed URL addresses are covered by means of 301 redirects properly. And don’t forget to check whether your system provides you with a facility to add page titles, edit meta tags and adjust alt tags.

5. If you have refreshed the entire written content of your website make sure that the keywords density stays as close to the old one as possible. Make sure that the heading tags, keywords and inline text links are placed in the top portions of your redesigned website.

6. You need to copy the titles and meta tags of your old web pages to the new ones. It will not only save your time but will also help your previous website rankings.

7. If the old images remain on your redesigned website check whether optimized alt tags for them are in the proper place. But if you have replaced the header image and the image based menu sections stick to the alt tags guidelines you used when your website wasn’t renewed yet.

8. Make sure the XML sitemap is in order as its part in your redesigned website is significant. The thing is that Google indexes your web pages new location with the help of XML sitemap faster which means that your website will soon recover from the redesign.

So these are the key points you must take into account if you plan to redesign your web pages and are eager to retain the existing rankings of your website.

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