While designing a website there are certain rules you need to follow in order for your web presence to be nice and comprehensible for the viewers. So let’s identify what are the main web design emphasis you need to take into account.

1. Graphics
Inserting images within your web page you should be attentive with their size. If they are oversized than your page will load slowly which is definitely not good. So it is better for the pictures to be approximately 10-20 KB per one. Another thing is attach images that correspond to the content of your website - in this way they will appear a good addition to what you write about within your web presence. It is also better not to use images that blink and move every time as they can just irritate the viewer and distract from the content of your site. But it doesn’t mean that you shouldn’t use flash and movable graphics at all, just try not to make the animation annoying.

2. Layout
Choosing the layout for your website you of course want it to be nice and attractive and sometimes webmasters exaggerate with using too many frames. In this case you should remember that plain layout is not always boring - sometimes it vice versa appears the best solution. If it is simple it is more understandable for the viewers and they will certainly appreciate how convenient your website is.
Think about white spaces - one of the layout functions. It predetermines how the content of your website is viewed and is a very important aspect while working with layout.

3. Fonts
Font is an element of the website that should be thoroughly thought over as it is responsible for your web presence content perception. It is better to use Serif in headlines and Sans-serif within the text as they are easy to read on the monitor taking into account the screen resolution. So be attentive with that and be sure your website font is comprehensible and legible.
Try not to use a lot of different fonts within a website as it may confuse the readers. You are likely to make use of up to 3 standard font types and thus the design will look more professional.
Except the type of the font you use think thoroughly of its size and colours and make sure it doesn’t melt into the background of your website.

4. Readers preferences
Before you start up your web presence make sure it runs properly and looks worthy. Test the pages within various web browsers as you don’t know what browser your viewers exactly use, and your website should run smoothly in any of them. In other case those who want to visit your website won’t be able to open it at all. The same thing is with the operating systems.
Another tip for making your website more friendly to the visitors concerns the content. Don’t be selfish while adding some information to your web pages - try to write things the viewers of your website are interested in. This will call more attention and make your pages popular among web audience.

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