Search Engine Optimization is a technique that helps you improve your website rankings within search results. In order to achieve the most beneficial results site optimization should be implemented properly, not only involving strategies that are really useful but also avoiding SEO mistakes. Errors made in the process of site engine optimization are exactly what can hurt the rankings very much. There are three most popular mistakes clients make which prevent their websites from being on top of search results.

1. Images for headers
This typical mistake implies using image headers which can not be read by search engines. Even if your banner contains a clear high-quality image with a big inscription, search engine spiders will read only the jpg or gif file name, because they are able to read only text and meta data. So you better replace your image banner with real text or use it in addition to existing graphic banner. Your header text should contain H1, H2 and H3 tags, which are important for search engine spiders, so be attentive with this if you want your website to receive good rankings.

2. Making use of CMS
Using Content Management System for establishing a website is very convenient as you are allowed to manage your site content fast and easily. But you should mind that CMS can affect your SEO efforts as well. Very often your CMS sets up titles and headers automatically, so you cannot change them to make them fit your keywords. In this case you should better design from scratch or customize the CMS you use in order to be able to choose necessary titles, headers and other meta data. You can also try to use CMS that offers some SEO friendly elements, but there is no chance it will work properly.

3. No meta data
Meta information is the most important element for successful website optimization. The titles which are situated in your browser top bar are of great significance for search engines, as it appears to be the text for page search engine link. To be evaluated even greater increasing the ability to reach higher rankings, the titles should include your targeted keywords. Meta keywords and meta descriptions also have value for your site rankings, so in case you have no meta data or put inappropriate information within it you won’t get the desired result.

So if you want your website to rank high you should be aware of the common mistakes you must avoid not to interfere your site popularity.