Your small business website is aimed at your business promotion, bringing you clients and achieving successful results from collaboration, so you need to think thoroughly over its presentation. There is a suggestion concerning pages every small business website must have.

1. About Us
The web users you offer your services do need to know who they are going to cooperate with, even if your business touches upon only ecommerce and you will never see your customers. So take time to tell about your company or organization in laconic but sufficient way, mentioning the most important information concerning your business. Don’t try to provide pages of information - your potential customers will hardly read everything up to the end, and actually they want to know only key features of the service of your company and peculiarities of the service you offer.
It is better to use About Us page link in the navigation menu or in the bottom of the page because visitors usually expect to find it there. And be attentive with the page title - don’t change it as your customers may get confused and won’t be able to recognize your true About Us page.

2. Privacy Policy
Privacy Policy is considered to be one of the most significant business website pages as web customers worry about safety and privacy very much. Besides, a lot of companies you may want to collaborate with will require you having a privacy policy before they agree to share business with you.
The link to your Privacy Policy section may be placed at the bottom of your website pages.

3. FAQ
FAQ stands for Frequently Asked Questions and appears to be an important element of your small business website, simplifying the process of collaboration both for you and your customers. Creating FAQ page you will avoid answering the same questions repeatedly and thus will save your time, as your customers will be able to find the necessary answers themselves. So when you see that certain questions are constantly asked by your clients, include them to your FAQ page giving clear answers to each of them.
As a rule, a page with frequently asked questions is situated in the bottom of the page next to About Us and Privacy Policy sections.

4. Contact Us
It is very important for your small business website to contain complete list of ways your customers may contact you, so it is crucial for your business website to maintain the Contact Us page. Give your customers a choice providing all the information you can - e-mail and physical addresses, toll-free numbers and numbers for foreign clients. The Contact Us page may be linked from navigation menu on every page of your small business website.

5. Testimonials
Testimonials page may be considered not obligatory but still many customers pay attention and address to it. People want to know what is good about your company on real examples of others and that there are real facts of cooperation your long-time clients can state. Although such pages may look like self-promotion, your customers should see that your business is appreciated and that those who tend to be your customers were satisfied with the services you provided.
It is preferably to place a link to your website Testimonials page on the navigation bar where everyone can see it.

6. Confirmation Page
If your business implies making orders for something take time to provide a page that will acknowledge the order and thank your client after every transaction. This is important for your customers to be sure the order they made was processed correctly and completed successfully. Besides, it can really save your time as you don’t have to answer the phone calls concerning orders processing.
The confirmation page follows each subscription or transaction, assuring your customer that their information was successfully received.

If your small business website contains pages listed above you may be sure you are already on the beam to your success. But remember that if you want your website to stay on top longer you must not forget to listen to your clients.