In the previous part we have familiarized you with 5 most common points clients usually look for in a web design portfolio. Today we want to present you another 5 tips for creating a worthy portfolio for attracting more clients and succeed in your web development experience.

1. Skills
Probably all of the clients would like to see a full set of your skills, i.e. all the techniques you are capable to work with. The thing is your portfolio may contain works which do not cover all your knowledge and skills so the client may think that you are unaware of the technologies which you didn’t use in your projects. That is why it is advisable to provide a list of skills you possess. You may add a short description about techniques you have used for creating each website from your portfolio and add a list of additional skills you are proficient with. This will be a winning approach taking into account that you have already included some dates and tools to your portfolio. You can also mention the following points in your capabilities list - the way you can use your skills to make the website stand out and to speed up its production.

2. Textual context
In order to make your portfolio more informative you can add some textual context in addition to the screenshots of the websites you have created. This means some brief descriptions explaining the goal of the project, some special challenges that have appeared in the process of creation and the ways you have overcame them, some peculiarities about the website you have created if there are any. You must captivate the potential client by the context he somehow can not see in images.

3. Responses
Most of the clients would like to know about the way your previous works were received by the clients you worked with before. So apart from describing the reaction of your past clients don’t forget to include some testimonials if there are any. This will give you more chances as when your potential client sees how high you were estimated he is likely to think that you are a really good and reliable web designer.
Another effective way to make an expression on the potential client implies displaying any awards your designs received if you have some. Even some comments and short reviews may come in handy so try to gather as much information about your works as you can.
In case you don’t have any testimonials or reviews you can try to get some additional points by submitting the websites you have created to different critique sites which are of great variety nowadays.

4. Portfolio design
This is one of the aspects responsible for making a first important impression on your potential client. The thing is your portfolio design will also appear to be a sort of your skills example. It must look not less stylish and up-to-date as the works showcased within it. However, it doesn’t mean that you must obligatory use Flash effects and other advanced web design technologies but you should make your portfolio layout as attractive as possible.
Apart from creating a stunning design for your portfolio try to make it functional and usable as well. It means that you must make sure that every link works properly before the client will stumble upon some broken one. Moreover, having your own domain name can be a factor that will make your potential client put you on the top of the list.

5. Best projects
Looking through your portfolio almost all clients tend to think that the works showcased within it are your best ones. This can influence the client’s opinion towards the level of work he may request from you as he sees what are you capable of and decides to work on this very level. That is why you must be very careful with the works you select for your portfolio and the projects you display there. You must not only attract the potential client but show your best skills as well.
Sometimes it happens that you can not show your best work because of different reasons - either this very website is under an NDA or your previous client have asked you not to showcase this project within your portfolio. But you must use every chance to create your best work which you will be able to show to your new clients as the most successful implementation of your skills.

So now you are aware of all the 10 points clients may look for in your portfolio. And if you feel that something is missing do not delay and improve your portfolio right away working hard towards new achievements and profits in future!

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